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About Locality

Operators who became
consultants.

Locality Partners exists at an intersection most firms only describe: elite consulting rigor, hands-on ownership experience, and a deep, lived understanding of the Indonesian market. This is who we are — and the credentials behind the work.

Who We Are

A full-spectrum partner,
grounded in Indonesian reality.

We are a management consulting firm built on the analytical rigor of top-tier global firms and the pragmatic execution of seasoned operators — engaging end to end across strategy, implementation, and transformation.

"We don't just deliver reports. We deliver results that can be executed in the real world."

Name Origin

"Locality" speaks to our Indonesia-centric identity — deep roots in the local market, regulatory landscape, culture, and business reality. The "O" mark is a crosshair with a golden center: a map pin. We know exactly where we are.

Brand Position

The intersection of elite consulting rigor, hands-on ownership experience, and deep Indonesian market knowledge. Most firms offer one. We were built on all three.

The Team

Practitioners, not
presenters.

Each engagement is led by people who have sat on both sides of the table — as consultants, and as owners, investors, and operators with real P&L on the line.

portrait · alvin-salim.jpg
Alvin Salim
Partner
Experience
10+ years · strategy, implementation & transactions
Background

Alvin brings more than a decade of experience delivering consulting work across strategy, implementation, and transactions. He is also an active investor and advisor in B2B and B2C product and service businesses — bringing a practical perspective shaped by direct, day-to-day operational involvement.

He was previously a management consultant at a leading global strategy firm (MBB), focused on financial institutions, where he led large-scale strategic initiatives. Earlier, he was an associate at one of Indonesia's oldest private equity firms, leading deal sourcing in public-private partnerships, and began his career at a global commercial bank — among the youngest there to be promoted to manager.

Selected Engagements
  • Organizational transformation for one of Indonesia's largest state-owned banks — a unified IT operating model across 8 divisions, 12 specialist capabilities, and impact to 400+ roles, with a client rehire for follow-on work.
  • National sales improvement plan for a state-owned bank, with ~US$5M of bottom-line uplift potential.
  • Banking-as-a-Service strategy for a mid-tier Indonesian bank, with ~US$8M of expected revenue.
  • Sales operating-rhythm design for a mid-tier bank, targeting a 20% revenue increase.
  • Redefined an Indonesia growth story across 6 new sectors (e.g. green economy, downstream) — a five-year plan toward 8% GDP CAGR to 2045.
  • Finance-function redesign — forecasting, reporting, and analysis — at one of Southeast Asia's largest agriculture firms, targeting up to 30% cost efficiency.
  • PPP deal sourcing totalling US$150M as a private equity associate.
  • Stood up a new SME banking segment delivering US$300M in revenue uplift; and regularly delivers executive public-speaking and presentation training.
Master in Public Administration Master of Business Administration BEng, Mechanical Engineering
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Daniel Purwandi
Consultant
Experience
5+ years · strategy, product & PMO execution
Background

Daniel is a strategy & product leader with experience at a leading global strategy firm (MBB) and early-stage startups, specializing in strategic planning, customer acquisition, and product & portfolio growth. He has a strong track record in strategic thinking, managing cross-functional stakeholders, PMO execution, and scaling new products. He was named a Top 3 L-Men of the Year 2024 and selected for a competitive national young-leaders program.

Before consulting, he held analyst roles at leading Indonesian technology platforms, focused on customer retention and go-to-market strategy.

Selected Engagements
  • A two-year banking transformation for a Top-4 Indonesian bank: rolled out 14+ automation initiatives (P&L reporting, digital branch) in two months.
  • Built a data-driven sales system and cadence — lifting a branch from #20/100 to Top 2 regional and +5% transactions in three months.
  • Developed a high-potential leads pipeline, increasing lead generation 2.5x with 100% follow-up.
  • Optimized retail credit processes (mortgage, credit card, unsecured, micro-SME) with projected 95%+ satisfaction and 90%+ faster turnaround.
  • Designed a new organizational structure and implementation governance for the transformation.
  • Five-year strategic plan for a private oil & gas company, including portfolio consolidation and carve-out into a streamlined structure.
  • Led an LNG market feasibility study — global and Malaysian supply-demand, centralized procurement, and TPA framework — for a leading power company.
  • Decarbonization initiatives for a leading paper company toward net-zero 2050, and a 30-year ESG roadmap for a leading mining contractor.
BSc, Mathematics
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Geraldo Wibowo
Consultant
Experience
5+ years · strategy, transactions & data science
Background

Geraldo has over five years of experience in strategy, implementation, and transactions, and is active as an investor and advisor in B2B and B2C businesses with direct operational involvement. He was previously a management consultant in a Big 4 strategy & transactions practice, with earlier roles as a Data Scientist at a leading national bank and across mining, construction, and retail — giving him deep exposure across strategy, finance, and data science, including credit-risk modeling.

He currently also serves as a Director at an energy company.

Selected Engagements
  • Organizational transformation for one of Indonesia's largest state-owned banks — a unified IT operating model across 8 divisions, 12 specialist capabilities, and 400+ roles, with a client rehire.
  • Dyssynergies assessment on the separation of one of the largest palm oil groups — quantifying potential EBITDA loss of more than US$200M from material & sales dependency, regulation, and value-chain disruption.
  • Led a POME market assessment for the largest petroleum company in Kuwait, contributing to a €300M+ bid with very positive client feedback.
  • Commercial due diligence for an ICT M&A target — advising the client against a US$100M+ acquisition due to a declining market position.
  • Market-expansion strategy for one of Indonesia's largest education groups, targeting a 4x increase in students and leading to a repeat engagement.
  • Acquisition impact analysis for Indonesia's largest film producer, supporting a US$10M+ rights issue and a repositioning toward video-on-demand.
  • Business plan refinement and fundraising strategy for Southeast Asia's largest theme park, with a US$700M+ fundraising target, including PMO setup and strategic-partner connections.
  • Palm oil operational due diligence and post-acquisition PMO for a conglomerate group, including asset-discrepancy identification.
First Class BEng (Hons), Electrical & Electronics Engineering
Selected Case Studies

Strategy that survived
contact with reality.

A few engagements from previous work — each anonymized, each measured by outcomes that held after we left the room.

Financial Services · Organization

IT operating-model transformation for a major state-owned bank

A fragmented, non-standardized role structure across 8 divisions — with annual turnover above 25%, ±90-day hiring cycles, and frequent skill mismatches — was undermining one of Indonesia's largest banks. We designed 12 specialist roles with clear career paths across infrastructure, applications, data, and security; built job architecture, descriptions, and certification roadmaps; and ran tailored, division-specific change management.

What we did
  • Designed 12 specialist roles across infrastructure, applications, data, and security.
  • Built a role & job-level architecture with clear growth paths and assessment matrices.
  • Developed detailed job descriptions, skills matrices, and certification roadmaps.
  • Facilitated multi-level stakeholder alignment from staff to C-level to co-create buy-in.
  • Ran division-specific town halls and coaching to secure adoption — and were rehired for Phase 2.
400+
Talent mapped & assessed into new roles and levels
50%+
Reduction in hiring time from clearer process & structure
40%
Improvement in hiring quality
Consumer & Hospitality · Revenue

Property revenue optimization for a leading hospitality conglomerate

Operational performance had stagnated — occupancy and RevPAR sat well below market potential and competitor benchmarks, with positioning and target segments insufficiently differentiated in the premium tier. We diagnosed performance across operational, commercial, and competitor dimensions; rebuilt the business strategy; and constructed a comprehensive financial model with a revenue driver tree across occupancy, ADR, and ancillary revenue.

What we did
  • Diagnosed performance across operational, commercial, and competitor dimensions to find revenue leakage.
  • Sharpened positioning, value proposition, and target segments for the premium market.
  • Built a comprehensive financial model with a revenue driver tree (occupancy, ADR, ancillary) and base/upside scenarios.
  • Redesigned commercial organization and accountability to match the new strategy.
  • Executed three transformation pillars in parallel: strategy → financial model → reorganization.
~100%
Revenue uplift potential identified & validated within a year
3
Transformation pillars executed in parallel
0
Operational disruptions during transition
Capability Building · People

A grounded, three-step approach to capability transformation

Across a multi-directorate organization, we anchored delivery in a disciplined three-step method: a leadership kickoff aligning vision and priorities; cross-functional capability-building sessions surfacing pain points and aspirations; and an iterative process working hand-in-hand with co-PMs and departmental PICs on the ground.

How we work
  • Aligned senior leadership on phase-1 priorities while mapping phase-2 outcomes.
  • Ran cross-functional capability-building sessions to surface pain points and aspirations.
  • Worked iteratively on the ground with co-PMs, interviewing PICs to understand roles and skills.
  • Defined role expectations and clear learning paths for every role in the directorate.
  • Built trusted relationships with each PIC — including sensitive career-path discussions.
3
Step method — kickoff, capability building, iteration
100%
Stakeholder levels engaged, from staff to director
1:1
On-the-ground partnership with departmental PICs
Explore our full credentials
Let's Begin

Tell us your challenge.
We'll bring a plan you can execute.

Every serious transformation starts with one honest conversation. We'll meet you with rigor, candor, and a path to real results.

OfficeJakarta, Indonesia